Yalla Healthy Living is the first initiative of the Yalla Food Group. The Yalla Food Group was launched in Egypt in 2021  to promote sustainable, healthy, and nutritious diets and lifestyles in the Middle East Region. The Yalla Food Group is powered by the Swiss-based Future Food Platform which operates globally and works with partners to transform the food system into one that is more sustainable, produces more healthy and nutritious foods, is more equitable, and also ends cruelty to animals. 

At its core of Yalla Healthy Living, it is an electronic platform that promotes the latest innovations and trends in sustainable food, health, nutrition, and lifestyles in the Middle East Region, supports business development through providing technical and financial expertise, be an e-commerce marketplace where consumers can access some of the products begin profiled, including a range of products under its own brand.

The Yalla Food Group is led by:

Marc Van Ameringen

Strategic Director
Yalla Food Group

With over 35 years of experience working with the private sector and development agencies, he is a world expert on health and nutrition. He is the former Executive Director (2005-2016) of the Global Alliance for Improved Nutrition (GAIN).

He is the Director of the Future Food Group and also serves as the Director of Geneva Development Partners (GDP) providing advisory services in the area of food and nutrition security and agrifood tech. GDP hosts the Future Food Platform in Switzerland.

Nada ElHusseiny

Managing Director
Yalla Food Group

Nada has spent the last 20 years working in international development, overseeing the implementation of large-scale projects, creation of strategic partnerships and fundraising / resource mobilization. Successfully led high profile initiatives and oversaw their implementation in Egypt the region and internationally.

Currently based in Egypt, she has played a leading role in delivering programs and worked with the private sector, donor, nonprofit and government sectors. She is an Associate of the Future Food Platform, and a member of multiple associations / foundations.

Dominic Schofield

Strategic Director
Yalla Food Group

Dominic’s professional career spans over twenty-five years in the field of management consulting and international development, serving across the globe in leadership positions with the private and not-for-profit sectors, and the United Nations.

He is the Director of the Future Food Group and also serves as the CEO of Peregrine Impact Associates, providing strategy and management consulting services on the major trendlines for the future of food.

Heather Milne

Social Media Manager

Heather is a Graphic Designer based in London specialized in Branding and Social Media. She has managed multiple Start-ups social media accounts from Beauty and Wellness and now joining Yalla Healthy living in kick-starting their #coolcitiesandme campaign ahead of COP27. Heather is focused on using social media as a way to raise awareness of climate change amongst Gen Z in the MENA regions.

Ibrahim El Sherif

Youth leader
Communications Associate

Ibrahim is a student at New Giza University and is studying business and administration. Ibrahim is interested in increasing awareness and visibility for sustainable projects and highlighting their impact on improving lives and on the protection of climate. He is supporting the team through social media channels and marketing.