- Sustainability Is No Longer Optional for Business
Dr. Reem Al-Turki Co-founder 5estedama and Eng Omar Ghaly Co-founder of 5estedama and Founder of the Egyptian Carbon Center Turning … - The Middle East is warming up twice as fast as the rest of the world
Temperatures in the Middle East and eastern Mediterranean are rising almost twice as fast as the rest of the world, … - Egypt’s New Cities: A Blueprint for Sustainability in the Middle East
Powered by renewable energy and smart technology, Egypt’s fourth-generation cities feature the newest architecture, built through sustainable and green infrastructure, …
- Why the Middle East may be too hot to live in by the end of the century

- It’s Time to Invest in Climate Adaptation

- 50:50 Chance of Global Temperature Temporarily Reaching 1.5°C Threshold in Next 5 Years

- African Green Hydrogen Alliance launches with eyes on becoming a clean energy leader

- How the Middle East is shifting to a sustainable future

- 6 ways cities in MENA are going green

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Wellness Experiences
- How Wellness Travel Is Changing Egyptian Hospitality
The global rise of wellness travel is reshaping the hospitality industry, and Egypt is increasingly positioned to benefit from this … - Sustainable Tourism Destinations to Watch in Egypt and the Middle East
As travelers become increasingly conscious of their environmental impact, sustainable tourism is evolving from a niche concept into a defining … - El Gouna and the Rise of Lifestyle Communities
As people increasingly seek destinations that support wellbeing, connection, and quality of life, the concept of the lifestyle community is … - Why Siwa Is Egypt’s Wellness Capital
In a world where wellness is increasingly defined by slowing down, reconnecting with nature, and prioritizing wellbeing, Siwa Oasis stands … - Why Experiences Are Replacing Possessions as the New Luxury
Luxury is transforming. No longer defined solely by material possessions, it is increasingly shaped by experiences, wellness, and lifestyle integration. This … - How Luxury Hotels Are Reinventing Wellness
Wellness travel has seen a significant surge in the last few years, as rising burnout, stress and post-pandemic health conditions …
Health Innovation
- Can AI Improve Health Outcomes?
ABSTRACT Artificial intelligence (AI) is a powerful and disruptive area of computer science, with the potential to fundamentally transform the … - Health Tech Trends to Watch
As we turn the page on 2025 and set our sights on 2026, health technology leaders are entering a year … - Personalized Wellness Explained
The Shift Toward Individualized Health Approaches Gone are the days of one-size-fits-all wellness programs. As the understanding of health becomes … - The Future of Preventive Health
The healthcare landscape is steadily shifting from a primarily reactive model toward a more prevention-focused approach. Rather than concentrating only … - The longevity economy
Summary The fact that people are on average living healthier, longer lives than previously has the potential to be positive … - Protein’s “Third Way” Could Meet Market’s Demand for Sustainable Food Supply Chains
Humanity has relied on plants and animals to meet our protein needs for thousands of years. As these methods become …
Events and Media
- Kayan Wellness – The Largest Wellness Festival in the Region
Three Days That Transform You Step into the heartbeat of wellness at Kayan Wellness Festival – the region’s largest and … - Wellbeing at Work Summit – Middle East 2027 – Cairo
Be at the forefront of business strategy, deliver high performance and help shape more humanistic organisations that prioritise workplace wellbeing. … - Campaign Launched to Cool Overheating Cities in the Middle East #CoolCitiesandME
We Must Act Now So Our Cites Do Not Reach 60C and Become Uninhabitable Thursday November 17, 2022; Sharm El-Sheikh …
Sustainable Living & Healthy Cities
- The 15-Minute City Concept
CITIES OF THE FUTURE From Bogota to Buenos Aires, cities have since caught on to the concept, using varying terms, … - What makes a health City?
A healthy city is defined by a process, not an outcome. Healthy cities are places that deliver for people and … - The Middle East is warming up twice as fast as the rest of the world
Temperatures in the Middle East and eastern Mediterranean are rising almost twice as fast as the rest of the world, …












